Field guide by EthicAI
Situation 2026Tue 15 Sep · CIT Woden

The room

The question the whole day answers

What Indo-Pacific development challenge could AI solve by 2031?

Set in June by Bridi Rice and DFAT's Jamie Isbister. 110+ expressions of interest from 14 countries produced eight pitchers and thirteen showcasers. EthicAI is a showcaser.

When
Tue 15 September 2026 · 10:30–17:30 AEST
Where
CIT Woden, 36 Bradley St, Phillip ACT · main entrance is Building B, off Bradley Street
Host
Development Intelligence Lab · with DFAT and Canberra Innovation Network
Keynote
The Hon Dr Anne Aly MP · Minister for International Development, Small Business, Multicultural Affairs
On stand
Simon and Kara · 2m table, power supplied, working Selma unit, live demo

Read this before anything else

The reframe

This is not the investor room the application implied.

The application listed the audience as government, NGOs, investors and philanthropists. The research says something narrower and more useful: this is a buyer, funder and channel room, convened by a think tank, co-hosted by DFAT, in Canberra. The money in the building is aid money and contractor money. There are almost no VCs.

The framing rationale is explicit in the Lab's own FAQ: aid is contracting, so the region needs affordable, locally-owned solutions. The Lab's own analysis puts up to 25% of global ODA at risk by 2027. In this room, cost-per-outcome and local ownership beat capability claims.

What this means for the pitch. The December APP 1.7 hook is close to worthless here. Australian privacy law does not bind a Fijian health ministry. Lead instead with the thing you locked last week: no data centre, nothing offshore, no water, no power bill on another continent, and it works with no connection at all.

The single most useful fact found

Geordie Fung, the Lab's own Director of Analysis, published the sovereign compute argument in the Lowy Interpreter on 14 July 2026. He wrote that controlling compute gives Australia "real options: a stronger basis for negotiating frontier model access", citing the suspension of Anthropic access as proof that alliance membership is no substitute for leverage built on something tangible. He also warned Australia must engage honestly with the Pacific climate-versus-AI-infrastructure tension rather than dress it up in development language.

That is Selma's own "why now" story, published six weeks ago, by the host organisation's head of analysis. Do not re-invent the argument in that building. Align to it and be its physical instance.

New, 8 September

The organisers published The Intel on AI sovereignty in the Pacific a week out, with three Pacific practitioners on the record: Joleen Ngoriakl (Palau), Cherie Lagakali (NZ) and Suetena Faatuuala Loia (Samoa). Their cards are in People › The Pacific argument, and two new entries sit in Ask › The live arguments. Pacific leaders also endorsed the Digital and AI Technology Principles in Palau in early September, so that item is no longer future tense.

The one thing to take from it. Two of the three are describing a governance and capacity problem, and one of them has pre-written the critique of an Australian vendor arriving to explain what the Pacific needs. Never say we have built the infrastructure for them. Describe the machine, let them do the arithmetic, and be the company that noticed the difference.

Why we're here

In one sentence

Selma is the version of the sovereignty argument that doesn't need a data centre.

Goals, reordered for this room
  1. Get into the closed-door dialogueA strategic dialogue with senior government officials is convened after the event, co-chaired by Bridi Rice and DFAT's Deputy Secretary. Selection is made jointly by the judging panel, the Lab and DFAT. That room is the actual prize of the day.
  2. Chemonics and DT GlobalTwo conversations that could be worth more than everything else combined. Both are routes into DFAT-funded delivery at a scale you cannot reach directly.
  3. Standing with the LabSo that next time DFAT asks who in Australia is doing sovereign AI, Selma is in the frame. The Lab is five people with unusual access.
  4. Investor conversations — deprioritiseWrong room. If capital appears, take it gladly, but do not spend the day hunting it.
Three things true at pack-up

1. Bridi Rice and Jamie Isbister know what Selma is, and how it differs both from Dragonfly Thinking and from a national sovereign cloud.

2. At least one of Chemonics or DT Global has a follow-up in the diary.

3. Three field operators — Nunan, Folktale, Catalpa — have told you honestly whether the hardware survives their environment.

The booklet problem

The organisers' showcaser booklet is what attendees read before they walk the floor. Its EthicAI entry describes Selma as "a small language model architecture clients own and operate, fine-tuned to their own protocols and legal context."

Two issues. It does not convey the on-premise, air-gapped angle at all — nothing about a machine in the building or a cable that isn't plugged in. And "fine-tuned" contradicts the canon: Selma is configured and grounded in the organisation's documents, not fine-tuned on their data.

So the physical demo has to carry "nothing leaves the room" entirely on its own, and if anyone repeats the fine-tuning line back to you, correct it gently and immediately. It is the kind of detail that costs credibility with a technical audience.

Logistics

Bump-in
From 9:00am · doors to the public at 10:30, so there is an hour and a half to set up, test the demo and walk the floor before anyone arrives
Supplied
Table, power, inclusion in event materials · that is what the showcase fee covers
Wifi
Unverified. Bring a hotspot — but note the air-gapped demo is the safe demo. No connection means nothing to fail.
Transport
Woden Bus Interchange is adjacent, via the Bradley Street entrance. No light rail — that's 2028 at the earliest. Don't tell anyone to catch the tram.
Parking
Westfield Neptune is closest, two free hours. Accessible parking on Bradley St and 47 Matilda St. Woden on a weekday is tight — arrive early.
Venue
Opened July 2025, three buildings. The showcase space isn't published. Plan for an open floor, table and power.

The kit

The box
Selma unit 0005 · confirm it drives the screen and runs the screensaver before build day
Screen
Driven by Selma · silent loop as screensaver, one-minute activation, wakes straight into the live interface
Input
Keyboard and mouse · this is what you hand to visitors
Laptops
Two, one each · so you and Kara can each demo without queueing for the screen
Network
Travel router, WAN port empty · not a phone hotspot. See below.
Print
Two pull-up banners, A5 flyers, table tents, QR cards · QR goes to selma.au/conference. Banner 1 (worth protecting) carries the QR; stand it beside the table, not behind it
Power
One powerboard, two extension cords · you don't know where the socket is until you're standing there

No phone hotspot. It puts Selma on a network with a live cellular path, which kills the demonstrable version of "this isn't connected to anything" — and your own demo spec says no wifi. A travel router with nothing in its WAN port gives you a private LAN you can point at: there's no cable in that socket, so there's nowhere for anything to go. It'll also hold up better than a hotspot in a hall full of phones.

Open questions to close

Email hello@devintelligencelab.com. This is the highest-value unknown and it costs one email.

— No running order is published anywhere. No showcase floor rules, and no answer on whether showcasers stay at the table all day or whether there is a walk-around period. That last one decides whether Kara and Simon can split.

— No judge list is published. The Gates Foundation judge is unconfirmed by any public source. Get the name early on the day.

— Jamie Isbister's current role. The organisers wrote "then DFAT's Deputy Secretary", which means someone close to the event knows he has moved. Nothing public confirms where. Ask, never assert.

Built 1 Sep 2026 · For Simon and Kara · Sources verified where marked; inference flagged

Priority conversations

Nobody is here without a reason and an opening line. Everyone else is on the floor and in the booklet. Grouped by what the conversation is for, not by importance.

Nothing matches. Clear the search to see everyone.

Standing

the closed room
Bridi RiceFounder & CEO, Development Intelligence Lab · your host
Why her

She and Isbister co-chair the closed-door dialogue, and selection for it is made jointly by the judges, the Lab and DFAT. She is the single person most able to change what this day is worth to you.

Open with

"Geordie's Lowy piece in July made the sovereign compute case better than most of the industry has. We're the small end of that argument — the version that doesn't need a data centre at all."

Know

Ex-Attorney-General's Department, EY senior manager, ACFID director, anti-corruption adviser embedded in PNG's Department of Justice. Fulbright scholar. Non-resident affiliate at CSIS Washington and ANU RegNet. The Lab is a five-person private company, not an institution — which is exactly why access runs through her personally.

Want

A place in the closed-door dialogue, and her read on where DFAT's AI thinking is actually heading.

Careful. The Lab has been testing Dragonfly Thinking's technology since 2024 and names them as its AI partner. She is on record praising it publicly. Do not position against Dragonfly to her.

Jamie IsbisterDFAT Deputy Secretary, Development, Multilateral and Europe · as billed
Why him

Co-chairs the closed-door dialogue. His career spine is humanitarian response, then Ambassador for the Environment, then Deputy Head of the Office of the Pacific and Head of Strategic Infrastructure. He thinks in deployable regional infrastructure, not pilots. That is unusually good news for a product that is literally a physical thing you install.

Open with

"You asked what Indo-Pacific development challenge AI could solve by 2031. Ours is the one where the answer can't be a data centre."

Want

What DFAT would need to see before local, owned AI becomes procurable inside a development programme rather than an interesting exhibit.

Careful. The organisers' email said "then DFAT's Deputy Secretary". He has probably moved and nothing public says where. Ask him. Do not guess a title.

The Hon Dr Anne Aly MPMinister for International Development, Small Business, Multicultural Affairs · keynote
Why her

Her portfolios intersect exactly on you. An Australian small business selling sovereign AI into the development programme is literally two of her three jobs at once. Almost nobody in that room will say that to her out loud.

Open with

"You've argued aid transparency has to become meaningful, not just technical. We build the machine so the organisation can actually answer how a decision was made — because they own it."

Know

Her signature theme in this portfolio is transparency as a strategic asset against disinformation (Devpolicy, August 2025). Her academic career is on extremism and media discourse, so frame provenance and trust, not compliance. She took International Development from Pat Conroy in May 2025.

Careful. She owns the development application of AI, not AI policy — that sits with the new Office of AI in PM&C. And nothing public from her on AI in the last three months, so don't open with "as you said recently". Use the PIF principles instead if you need something current.

Geordie FungDirector of Analysis, Development Intelligence Lab
Why him

He published the sovereign compute argument in the Lowy Interpreter on 14 July 2026. He is the most aligned thinker in the building and he works for your host. If one person there should walk away evangelising Selma internally, it is him.

Open with

"Your line about not dressing the Pacific data centre tension up in development language — that's the reason we build a box instead of a cloud."

Know

His piece cites Anthropic seeking 1.4 gigawatts of Australian data centre capacity, up to US$15bn, and notes 64% of Australians think AI's risks outweigh its benefits. He frames compute as negotiating leverage, not just capability.

Want

For him to see Selma as the physical instance of his own published argument, and to say so to Bridi.

Gates Foundation representativeJudging the pitch session · name not yet known
Why them

Their published AI Principles for Development commit to equitable access covering "distribution but also ownership, maintenance, and support", and to low-income countries as "essential collaborators", not end-users. Selma sits exactly on the seam between those principles and their flagship AI play.

Open with

"Your AI principles talk about ownership, maintenance and support, not just distribution. That's a hardware sentence more than a software one."

Know

In May 2026 they announced a $200m, four-year partnership with Anthropic across health, education and agriculture. No Australian or Pacific office — Singapore is the Asia hub, opened 2026, and its published scope covers South and Southeast Asia with no mention of the Pacific. Sri Mulyani Indrawati joined the board in January 2026.

Careful. No public source names any judge. Get the name and the actual role in the first thirty seconds rather than assuming seniority.

Channel

routes to scale
Chemonics AustraliaPrincipal partner · Sam Spurrett, Market Lead Australia
Why them

The highest-priority commercial conversation of the day. A US development giant buying Australian market position as American firms pivot here after the USAID cuts. They are shortlisted on current DFAT tenders including an Indonesian economic governance programme worth over half a billion dollars across ten years. A US firm bidding Australian work needs Australian credibility and a differentiated technical offer. That is precisely what you are.

Open with

"You're bidding Australian work as a US firm. What's the sovereignty question you keep getting asked, and what do you currently answer?"

Want

To be the named sovereign AI component in a live bid. Not a partnership in principle — a specific tender.

Know

Canberra office, 50 years old, 160+ countries. They describe themselves as working at "the intersection of technology, data, and human progress", which is an opening you can use verbatim.

DT Global — Frontier Tech HubGold partner and showcaser
Why them

The largest DFAT contractor by a wide margin — roughly $2.8bn in annual average terms, ahead of Abt and Palladium. The Frontier Tech Hub is FCDO-funded and exists to pilot frontier technology in development contexts. It is a ready-made procurement vehicle for exactly this.

Open with

"You're showcasing too, so peer to peer — what do your AI pilots keep failing on? I'll bet it's connectivity or data governance."

Want

Selma as a testable frontier-tech pilot with a named programme behind it.

Careful. They are showcasing as well as sponsoring, which means they are evaluating the field. You are being assessed in that conversation as much as assessing.

Catalpa InternationalSupporting partner · the closest peer in the building
Why them

A small Australian outfit that has been shipping real software into Timor-Leste, PNG, Solomon Islands and Fiji for nearly two decades. Their maternal health service Liga Inan doubled skilled birth deliveries in Timor-Leste. They have already solved the offline-first, local-ownership, government-adoption problems that will sink most of the pitches in that room.

Open with

"What breaks first when you deploy into a provincial facility? I want the unglamorous answer."

Want

Deployment reality, honestly given. And possibly a partner who could install and support Selma units in-country, which is a problem you have not solved outside Australia.

Careful. Also a plausible competitor. Their stated philosophy is "we succeed by listening and supporting others" — go in the same way.

KONEKSI — Cowater InternationalShowcaser · Australia–Indonesia Knowledge Partnership Platform
Why them

DFAT-funded platform connecting Indonesian and Australian research and innovation. Not a buyer — a funding and access route into Indonesian institutions, where data localisation is a live and hardening policy constraint.

Open with

"Indonesia's PDP Law and GR 71 make public-sector data placement a real constraint. What are your partners doing about AI on restricted data?"

Want

An introduction to an Indonesian institution with a data placement problem and a research budget.

InfoxchangeCollaborator · David Spriggs, CEO
Why them

Real distribution into community-sector not-for-profits across Asia-Pacific, and a track record of moving philanthropic technology money — $1.5m from Google.org in 2024 to help regional non-profits scale. Not a big-ticket buyer. A genuine channel to many small ones, which is the shape of your actual market.

Open with

"Your Digital Capabilities Program orgs — how many of them are quietly putting client records into a free chatbot right now?"

Bonus

Spriggs also sits on the Australian AI CoLab steering committee alongside Treasury, NSW Government and ANZSOG. That is a line into domestic public sector AI adoption, which may be the more addressable market than the Indo-Pacific one.

Buyers & allies

real sovereignty problems
Empathos × Wone ConsultingShowcaser · Ashlee Wone, founder, Wone Consulting
Why them

The strongest philosophical match in the room. They are adapting Trust Intelligence as a monitoring and evaluation tool for First Nations engagement in international development. Indigenous Data Sovereignty is the one domain where "this data must not leave the community's control" is a stated ethical principle rather than a compliance preference — which is Selma's entire architecture, expressed as an ethic.

Open with

"Where does the trust data physically sit, and who decides that? Not the policy answer — the actual server."

Know

Ashlee Wone is a Ngiyampaa Wangaaypuwan, Wiradjuri and Ngemba woman, founder and Principal of Wone Consulting, based in Western Sydney. Trust Intelligence measures the gap between intended and experienced trust.

Careful. The Empathos side of the partnership is a probable identification only, and the name associated with it could not be confirmed. Ask who's who before using anyone's name.

Dr Michael NunanPitcher · CEO, BES International · AI outbreak detection
Why him

He will understand Selma faster than anyone else in the building. Eighteen years in Pacific, Asian and African health systems. Won the 2018 Public Sector Innovation Award for Tupaia. His pitch: Pacific disease detection currently relies on weekly manually-reviewed syndromic surveillance with response times over seven days.

Open with

"Under the IHR, when to declare an outbreak is a sovereign decision with trade and tourism consequences. Does a health ministry really want that signal appearing on foreign infrastructure before its own minister has seen it?"

Why it fits, three ways

Re-identification: in Pacific populations of tens of thousands, "three cases in this district this week" is effectively identifiable. Sovereignty of the signal: the IHR point above, which has nothing to do with privacy law and is unusually persuasive. Connectivity: Tupaia's entire design premise is intermittent, expensive connectivity in Pacific health facilities.

Want

An honest answer on whether your hardware assumptions survive contact with a provincial Pacific health facility. He is the one person who can tell you today.

FolktaleShowcaser · Sarah Mak, co-founder & CEO
Why them

Commercially the most viable conversation on the floor. They run AI transcription, translation and synthesis over recorded voice and video testimony from programme beneficiaries across the Indo-Pacific. Clients include the World Health Organization and the World Bank. That is identifiable testimony from vulnerable people, moving through a cloud.

Open with

"Two problems you must have: where identifiable testimony is allowed to sit, and what happens when there's no bandwidth. A local transcription tier solves both without touching your platform."

Want

A conversation about Selma as a local inference tier alongside their cloud product, not a replacement for it.

Know

Small team. Canberra-headquartered per the booklet, though Crunchbase says Brisbane. David Lloyd-Lewis is the other co-founder and Chief Product Officer.

CARE AustraliaPitcher · Morgana Ryan, CEO · Kariuki Waweru
Why them

The only pitch with a confirmed live deployment. Announced March 2026 with Surgo Health, a US public benefit corporation: multilingual AI voice and chat collecting lived-experience data from Barangay Health Workers in the Philippines, scaling to around a thousand workers, feeding a government-facing dashboard. The release cites consent protocols and says nothing about where the data is hosted or processed.

Open with

"Not your pilot — the government side. When the Department of Health wants that dashboard, are they comfortable with the analytics layer sitting offshore?"

Know

Morgana Ryan is not a technology-naive NGO chief executive. She led Accenture Development Partnerships in Asia Pacific and chaired the Infoxchange board. CARE's HEAL Hub in the Philippines is already designed to work offline — they build for connectivity gaps by default.

Careful. They have a signed partner and a launched pilot. You are not displacing Surgo and shouldn't try. The credible play is the ministry side.

Asaria SokovePitcher · TokPeles AI · PNG language and culture
Why him

The textbook indigenous data sovereignty case: recordings of elders, legends, traditional songs, clan-restricted material, across PNG's 800+ languages. In his own words, the younger generation lose their languages while elders pass on with the knowledge. This is the case where communities genuinely refuse cloud processing.

Open with

"Whose permission does a recording of an elder need before it goes anywhere? That question is the whole design brief, and most AI companies never ask it."

Know

From Lufa, Eastern Highlands Province. Maths and computer science, a decade in oil and gas, then business management. Timing matters: PNG launched Kumul Cloud Infinity, its first sovereign AI data centre, on 26 August 2026 — three weeks before this event. Telikom's CEO said "almost 100 percent of our data has been managed and stored abroad".

Have this distinction ready, someone will press it. PNG's national answer is a sovereign data centre. Selma's answer is that you don't need one. Those are complementary for a Port Moresby ministry and genuinely different for a village recording elders with no bandwidth.

Joleen NgoriaklPitcher · founder, Palau Digital Citizenship Initiative
Why her

Your best ideological ally, and the person most likely to tell you how Selma should be framed for Pacific audiences. Publicly on the record about indigenous knowledge informing AI policy, Global South representation in AI governance, and — directly relevant — the environmental impact of AI infrastructure on island nations.

Open with

"You've written about what AI infrastructure costs island nations environmentally. Ours runs off a power point and doesn't need a cooling tower. Does that argument land in Palau, or does it sound like marketing?"

Timing

PIF foreign ministers endorsed Pacific Digital and AI Technology Principles in August 2026, going to Leaders in Palau, with a regional AI Governance Framework in development for 2027. She is Palauan and works on exactly this.

Be honest with yourself. A funding-matching platform is donor listings and metadata. The technical case for on-premise is weak. The philosophical alignment is very strong. Talk to her as an advocate and a framing partner, not a sale.

Jessica PollockPitcher · AI-enabled maritime baseline registry
Why her

Australian lawyer, seven years across the Indo-Pacific with governments and international institutions. Recent visits to Tuvalu and Kiribati prompted her to ask whether AI can help Pacific states preserve the legal lines that define a nation as seas rise. Maritime baselines are literally sovereignty-defining data — they set the outer limit of an EEZ and therefore fisheries and seabed rights.

Open with

"Baselines under UNCLOS, or a baseline survey of assets? They're very different problems and only one of them is about sovereignty."

Context

The PIF's 2021 Declaration on Preserving Maritime Zones commits members to fixing baselines and depositing charts with the UN so EEZs don't shrink with sea level rise. The 2025 ICJ climate advisory opinion has sharpened it. The underlying hydrographic data is nationally controlled and sometimes defence-classified.

Suraksha LensShowcaser · Dr Ntasha Bhardwaj · climate risk intelligence
Why them

Near-perfect data profile. A criminology and justice institute working on climate-driven exploitation risk across India, Nepal and Sri Lanka, gathering community-reported information about vulnerability. Identifiable informants plus trafficking and exploitation risk is among the most protection-sensitive data in development work. They publish no data handling policy, which is itself notable.

Open with

"You're holding community-reported exploitation risk data. Where does it go when you analyse it?"

Honest read. A small research institute across three countries. The realistic play is a lighthouse deployment that earns you a protection-sector reference, not a commercial sale. Decide before you invest an hour.

NAXA × HOT × EPFLShowcaser · GeoAI for post-disaster assessment, Nepal
Why them

Technically your natural habitat. Drone imagery and computer vision for rapid post-disaster damage assessment, with communities training their own models through HOT's open-source fAIr platform. Disaster zones with no connectivity, local model training on local data. That is Selma's physical premise, arrived at independently.

Open with

"Community-trained models on local data is the same instinct we had, just at a different layer. Where do you actually run the training when the network's down?"

Honest read. Open source and grant-funded. This is credibility and co-development, not revenue. Worth it anyway — a joint story with HOT is worth more than most sales in that room.

Know before you speak

overlap and counterpoint
Dragonfly ThinkingCollaborator and showcaser · Prof Anthea Roberts, ANU spin-out
The thing to know before you walk in

They are the Lab's existing AI partner and have been since 2024. Bridi Rice is publicly on record that Lab analysts produced solid Southeast Asian policy analysis in two hours using their tool. They are a collaborator, a showcaser, and named on the Lab's own AI page. And their marketing already says they run "in client environments (cloud or sovereign), no vendor lock-in".

Open with

"You're an analysis layer, we're the substrate. What happens when a client's material is too classified to leave the building at all?"

The angle

They are a method and a workflow, not an appliance. Their reasoning workflows could plausibly run on Selma for classified policy work. Go in as a possible substrate, not a rival.

Also know

Dragonfly and the Lab have jointly published concerns about Western knowledge dominance, donor assumptions displacing local realities, energy consumption, and the need for human oversight. That is the Lab's house view on AI risk, and it is the frame your showcase will be judged against. Human at the Helm answers three of the four directly.

Never position against them to Bridi Rice or anyone else at the Lab.

NoliaShowcaser · New Zealand · AI procurement and funding assessment
Why it matters

They already market "isolated private instances accessible only to your organisation", no training on customer data, no external sharing. That blunts your differentiation with the same probity-sensitive government buyers.

The distinction to have ready

"An isolated private instance is still someone else's cloud, in someone else's jurisdiction, under their retention terms. Ours is a machine in your building with nothing plugged into it."

Also

They sell to rūnanga and tribal councils — the same Indigenous data sovereignty territory as Empathos and Wone. Could go either way. Go in curious rather than selling.

FilterLabs.AICollaborator · US, Cambridge MA and Washington DC
Why it matters

Their model is collecting and processing "hyperlocal data from hard-to-access areas of the world" — which is, precisely, offshore processing of other people's countries' data. They are the philosophical counterpoint in the room.

If anyone lumps you together

"They take the data out to understand a place. We leave the data where it is and take the machine in. Same sector, opposite architecture."

Know

CEO Erol Yayboke is ex-CSIS — and Bridi Rice is a non-resident CSIS affiliate. Assume warmth between them. Useful to understand, risky to be conflated with.

Heidi HealthShowcaser · Melbourne · ambient clinical scribe
Why it matters

Not a prospect. They hold exactly your data class — live patient consultations — and have solved it the opposite way, with certifications and cloud scale. Valued around US$465m. They matter as the incumbent answer a health buyer will reach for: "why not just use Heidi?"

The answer to have ready

"Certification is a promise about how someone else handles your data. Ours is a physical fact about where your data is. Plenty of organisations can accept the first. Ours are the ones that can't."

Don't

Chase them as a customer. At their funding level they would build any on-premise tier themselves.

HardLookShowcaser · Chris Roberts, former UK diplomat
Why it matters

An AI assurance platform that tests draft reports against their own evidence base. Cloud-only, single AWS London region, no on-premise option. That is a live constraint for any government client who can't send draft evaluations offshore, and it is a gap you could fill.

Open with

"Your whole product is checking claims against evidence, which is our Trace argument in a different shape. What do you tell a client who can't let the draft leave the country?"

The mirror

A UK-jurisdiction cloud service pitching Australian government evaluators is the argument you're making, running in the other direction. Useful, and worth being gracious about rather than smug.

Adimi and ClaimShowcasers · no findable public footprint
What's known

Adimi — an AI education team building a creativity-focused learning app for young learners, with AI-supported lessons and guided drawing that "preserve learner agency". Children's data by definition, which is a regulated category. Claim — a free tool turning a community's plain description of a problem into a funder-ready proposal, plus grant eligibility matching. Two co-founders in the environmental and international development space.

Both descriptions come from the organisers' booklet. No website, company record or named founder could be found for either. More searching won't fix this — ask them on the day.

Honest read

Neither has an obvious sovereignty problem. Low priority unless the conversation surprises you.

The Pacific argument

not attending, but in the room

Three voices the organisers published in The Intel on 8 September 2026, a week out. None of them is confirmed as attending. They matter because they are the argument the floor will be having, and two of the three are pointed straight at a company that looks like ours. Read these before you open your mouth about the Pacific.

Joleen NgoriaklFounder, Palau Digital Citizenship Initiative · UNIDIR Women in AI 2026 Fellow
Her argument

Small Island Developing States lack both infrastructure and capacity. Most are still building basic ICT and are nowhere near looking at AI infrastructure. Her line: "For now, we only have our data, our unique Pacific values and traditional knowledge, and our combined Blue Pacific Continent." The conclusion she draws is not procurement, it is a seat at the table, approached collectively as a region.

What it means for us

She names the barrier as infrastructure, and the thing she is picturing is a data centre. Selma genuinely removes that one. One machine, no facility, no cooling towers, no water, and it keeps working when the cable doesn't. That is a real change in order of magnitude, not a marketing angle.

But read the whole sentence. She said infrastructure and capacity, and capacity is people, institutions, governance and someone to run the thing. A box supplies none of it. She also says they are still building basic ICT, which is the layer underneath Selma, not the layer Selma replaces.

Also carries

The energy case — she calls AI the most energy-hungry technology ever built — and technology-facilitated gender-based violence, which rose in Palau after the fibre cable landed in 2017. Her framing is "both the everyday and existential risks". The everyday half is the half most vendors skip.

Careful. The tempting response to her quote is "we have basically built that infrastructure for you". Do not say it, in any wording. It is a governance argument answered with a product, and a specialist hears that in one beat. Describe the machine and let them do the arithmetic themselves.

Cherie LagakaliFounder, Kairos Kapacity · New Zealand
Her argument

Warns against external systems built on assumptions that overlook Pacific languages and cultures, citing AI-generated Polynesian art and tattoos as the visible edge of it. Proposes a Regional AI Governance Framework, joint AI toolkits, shared digital public infrastructure and a Pacific Islands AI Technical Assistance Facility. Explicitly criticises short-term, fly-in fly-out projects. Her close: AI sovereignty as a pathway to self-determination that "starts with investing in Pacific expertise".

What it means for us

She has written the takedown of a badly pitched Selma in advance. An Australian vendor arriving at a Canberra conference to explain what the Pacific needs is the exact silhouette she is describing. That is not a reason to avoid her position; it is a reason to know its shape before someone else names it out loud at the stand.

The honest counter is architectural, not rhetorical. Selma is configured and grounded in what the organisation puts into it and answers only from that, so the assumptions in the room stay the organisation's own. Offer that as a property of the machine, never as a claim about culture.

If it comes up

"You're right that most of this arrives as someone else's assumptions. The only honest answer I have is architectural: it runs on what you put into it and nothing else, and it stays in your building. What that's worth is yours to judge, not mine."

Suetena Faatuuala LoiaManaging Director & CTO, Bytewatchers · Samoa
His argument

Splits AI sovereignty into two elements: data access and compute power, then sovereignty and the rule of law. Proposes a shared Pacific AI Digital Hub alongside Digital Embassy Facilities. His close: "For the Pacific, AI sovereignty is about preservation of the Pacific inheritance and way of life."

What it means for us

The closest of the three to Selma's actual shape, and the most useful person to think with. His first element is what a Selma unit is. His second element is where our gap sits, and it is worth being straight about it: the data stays in country, but the product is Australian, the model underneath was built offshore by someone else, and the client leases rather than owns outright. That is a defensible arrangement. It is not the same as the Pacific owning its AI infrastructure, and pretending otherwise is how you lose a technical audience.

Worth asking anyone in this territory

"Where does a physical unit sit in your two elements? It answers the compute half outright. I'm less sure it answers the rule-of-law half, and I'd rather hear that from you than guess."

The traditional knowledge questionThe one to handle most carefully of all
Why it needs its own entry

Ngoriakl lists traditional knowledge as one of the three things the region actually holds. Lagakali is describing what happens when it gets processed by systems built elsewhere. It is a live and contested area with its own frameworks behind it, and it is the single most tempting thing to overclaim on, because local and closed genuinely is a better answer than anything cloud-based.

The line that works

The true framing is not "we solved this". It is: the thing you already have is the thing this runs on. Their data, their material, their values, in their building, nothing leaving. That is accurate, it is respectful, and it lands on exactly the asset they are protecting.

Offer it as a question, never as a solution you have already worked out for them. Whether sacred or traditional knowledge should go near any AI system at all is theirs to answer. Being the vendor who understood that is worth more than being the vendor with the answer.

Everyone else on the floor

The other pitchers. Connor Floyd — The Outrigger Project, a First Nations-owned social enterprise building Open Outrigger, a free open-source AI platform for NGO systems from governance to safeguarding. Former diplomat, managed DFAT programmes including in Cambodia. One question decides whether he matters to you: does it touch safeguarding, PSEAH complaints or whistleblower reports? If yes, that is among the most legally hazardous data in the sector and offshore processing of it is close to indefensible.

Dan Woods — founder of amoeba, builder of Scrittle, the Australian Development Data Explorer. Runs on published open government data, so there is no sovereignty angle and you shouldn't manufacture one. But he knows DFAT's data estate intimately and Devpolicy has noted that Tier 2 investment-level results data isn't public. Treat him as an intelligence source about the department, not a prospect.

Simulacra Team — Rendra Saputra and Fachrizal Sinaga, Indonesia. Agent-based policy rehearsal. Sinaga is a complex systems researcher at Sydney; Saputra a political consultant with a Melbourne MPP. The argument nobody else will make to them: agent-based simulation means running the model thousands of times, and per-token cloud pricing makes that absurdly expensive. A fixed-cost box you can hammer indefinitely is simply better economics. Ask what calibrates the agents before assuming a data sovereignty angle exists.

Public professional sources only · Inference marked as such · Verify names before using them aloud

The day

No detailed running order has been published. Not on the Lab's site, not on Humanitix, not in the FAQ, not in the booklet — the programme is listed as "to be unveiled soon". Bump-in, doors and close are confirmed; everything between them is the confirmed structure without times.

Bump-in

Ninety minutes before doors. Set up, power on, run the demo cold once, and walk the floor while it's empty — that's the only chance to see where every other showcaser is sitting and who you want to be near.

Doors

Confirmed start time on Humanitix, the authoritative ticketing page. An aggregator listing says 12:00–20:00 — ignore it, it also has the ticket price wrong.

Ministerial keynote

The Hon Dr Anne Aly MP. Almost certainly early. Her AI position may well be newly minted for this — nothing public from her on AI in the last three months, so listen carefully, it's the day's most quotable material.

Eight pitches, five minutes each

Judged by an expert panel, who decide the prize split on the day. Not your competition — but the panel also helps decide who joins the closed-door dialogue, so they matter to you anyway. No judge list published; a Gates Foundation representative is expected.

Showcase floor — you're on it

Thirteen showcasers, described by the organisers as "high quality, adoptable AI solutions to experience and explore". Table and power supplied. Unknown: whether you're expected at the table throughout or whether there's a walk-around window. That single answer decides whether Simon and Kara can split up.

Close
Closed-door strategic dialogue

With senior Australian Government officials, co-chaired by Bridi Rice and DFAT's Deputy Secretary. Selection is made jointly by the judging panel, the Lab and DFAT. This is the room that matters and you are not automatically in it.

Sessions worth the attention

The keynote, properly. Not politeness — she is Minister for International Development and Small Business, and whatever she says about AI will be the day's reference point. Note the exact phrasing; it's what you quote back in the follow-up email.

Nunan, Sokove and Ngoriakl's pitches. Three of the eight sit directly on your argument. Watching them pitch tells you how this room reacts to sovereignty language before you have to use it yourself.

CARE Australia's pitch. Listen for whether they mention hosting at all. If they don't, that silence is your opening with them afterwards.

Working the floor

Division of labour

Kara catches and qualifies; Simon runs the box. Never both on the same person while three walk past. Swap the demo seat every hour or so — whoever's on the keyboard can't read the room.

Kara takes: Bridi Rice, Anne Aly, the Gates representative, Morgana Ryan, Ashlee Wone. Relationship and sector credibility.

Simon takes: Chemonics, DT Global, Dragonfly, Nunan, Folktale, Catalpa. Commercial and technical.

Jamie Isbister and Geordie Fung should get both of you, separately, at different points in the day. Two impressions from two people reads as a company; one reads as a founder with a gadget.

Timings unconfirmed except doors and close · Email hello@devintelligencelab.com

The spine

Eight seconds — walking past

The AI for those who aren't allowed to use AI.

This is the banner's job, not yours. It makes people self-identify from five metres.

Twenty seconds — they've slowed down

"This is a computer that isn't connected to anything."

"It's for organisations whose data can't go to a data centre on another continent."

"Ask it something it shouldn't be able to answer."

Survives being cut off at any point, and each beat earns the next. The third line is the whole demo: hand them the keyboard. Whatever they invent will be unanswerable, and Selma declining is the win.

Two minutes — they've stopped

Add the Constitution: the organisation writes what Selma may do, what Selma must never do, and which human decides. Signed as the Charter, compiled into the machine.

Then the second refusal — the ethical one. Ask Selma to predict or rank the people in its care and it declines, names the rule, and offers what the record actually shows.

Then the economics. Commodity hardware. Fixed cost. No per-token bill, ever, so you can analyse everything overnight in dead time for nothing.

Two different kinds of no — one because the data can't support it, one because the organisation decided it shouldn't — and neither leaves the person empty-handed. Nobody else on that floor can demonstrate either.

Branch by who stopped

Contractor — Chemonics, DT Global, Cowater

"You're bidding work where the client's data can't leave the country. This is the component that makes that answerable in a tender."

Official — DFAT, the Lab

"You can't disclose what you can't see, and nobody can see inside an overseas model. Sovereign compute is leverage. This is the version that doesn't need a data centre."

Field operator — CARE, Folktale, Catalpa, NAXA

"It works with no connection. Not degraded — no connection. And no per-token cost, so overnight analysis of everything you hold is free."

Pacific and First Nations — Sokove, Ngoriakl, Wone

"The organisation writes what Selma may never do, and signs it. Including what it must never ingest. Nothing leaves the room and nothing enters anyone's training data."

Funder — Gates, philanthropics

"Ownership, maintenance and support — not just distribution. A machine you own, for about the price of a laptop, running off a power point."

Hard questions

"Some knowledge shouldn't be digitised at all."

Prepare this one hardest. The Pacific Data Sovereignty Committee has published exactly this position, and it is the frame you'll be judged against. The answer: agreed, and that's a decision the organisation makes, not us. The Constitution is where they write what Selma must never do and what it must never ingest. It's compiled into the machine, Guardrail enforces it per request, and Ledger proves it was kept. We don't decide what's sacred. An AI pitch with no answer to "what we deliberately do not ingest" reads as extractive.

"PNG just built a sovereign data centre. Why would they need you?"

Complementary, not competing. A national data centre answers the ministry in Port Moresby. It doesn't answer a village recording elders with no bandwidth, or a health facility three provinces away, or an organisation that can't afford a connection it can rely on. Selma is the edge of the same argument.

"How does a small model match a frontier model?"

It doesn't have to. These use cases are document-grounded: read what the organisation holds, compute what's computable, never invent. The binding constraint is groundedness, not IQ. And the frontier alternative isn't permitted in these organisations at all. Capability without permission is worth nothing.

"Isn't this just Dragonfly or Nolia with hardware attached?"

They're an analysis layer and an assessment engine. We're the substrate underneath. And an isolated private instance is still someone else's cloud, in someone else's jurisdiction, under their retention terms. This is a machine in your building with nothing plugged into it.

"Why not just use a certified cloud vendor?"

Certification is a promise about how someone else handles your data. This is a physical fact about where your data is. Plenty of organisations can accept the first. Ours are the ones that can't.

"Isn't AI terrible for climate-vulnerable states?"

That's the data centre, and it's a fair objection — the Lab's own analyst has written about it. This is a box drawing less than a desktop computer, off a power point in the wall. No water cooling, no cooling towers, no grid demand in a country that can't spare it.

"How do I know it isn't making things up?"

We measure it and we'll show you the register — and you can re-run the whole test yourself in an afternoon. Nobody else in this category will tell you their error rate at all. Only if they push further, give the number. Never lead with it.

"What does it cost?"

The hardware is commodity parts, roughly the price of a good laptop. Then a setup fee plus per seat, typically $30K to $150K a year depending on the organisation. And no per-token cost, ever, which is the part that matters when budgets are contracting.

Don't say

  • Never "she" or "it" for Selma. Say Selma, or restructure the sentence.
  • Never "doesn't hallucinate" or "never makes things up".
  • Never the error rate as a headline. Only when accuracy is challenged directly, and only after the posture answer.
  • Tamper-evident, never tamper-proof. A hash chain detects tampering, it doesn't prevent it.
  • Guardrail, never Crux. Renamed 4 August.
  • "AI that answers only to you" — not "belongs to you", which is superseded.
  • Gauntlet never leaves the building. Describe the testing plainly.
  • Don't lead with December. APP 1.7 is Australian domestic law and largely irrelevant to Indo-Pacific development. If it comes up: it's a disclosure obligation, not an audit-trail mandate.
  • Never say "fine-tuned". Selma is configured and grounded in the organisation's documents. The booklet gets this wrong — correct it if it's repeated to you.
  • Never position against Dragonfly to anyone at the Lab.
  • Never guess Jamie Isbister's current role.
  • Never "we've built the infrastructure the Pacific needs" — or any wording of it. Describe the machine and stop talking. Added 8 September after the Lab's Intel.
  • Never claim Selma answers traditional or sacred knowledge. Local and closed is a better answer than cloud, and that is still theirs to decide, not ours to announce.
  • Never say "regional AI governance is being written". Pacific leaders endorsed the Principles in Palau in early September. Say "just endorsed".
  • Never say "trained on your values". Built on your values. Configured and grounded, never trained.
  • Never tell anyone to catch the light rail. It doesn't exist yet.
Language rulings current to skill rev 5 · updated 8 September 2026

Openers

Questions that make you the interesting person on the floor rather than the one selling. Most of these work on almost anyone in the building.

What's the thing your AI can't do that everyone assumes it can?

Invites honesty, and almost everyone has an answer they've been dying to give.

Where does your data physically sit right now, and who decided that?

The second half is the real question. Usually nobody decided; it was a default.

What breaks first when you deploy into a provincial facility?

For anyone with field operations. Separates the people who've deployed from the people who've demoed.

If aid budgets fall a quarter by 2027, which of your tools survives?

The room's own economic logic, asked out loud. Uncomfortable and therefore memorable.

What would you refuse to build, even if a funder asked for it?

The best question in your arsenal at an ethics-adjacent event, and it opens directly onto the Constitution without you having to pitch.

Who in this room should I have found and haven't?

Ask late in the day. People enjoy being the one who knows.

The live arguments

Have a view on each of these. They will come up, and having a position is what separates a showcaser from a stall.

Sovereign compute as leverage

Fung's Lowy piece, 14 July 2026. Anthropic seeking 1.4 gigawatts of Australian data centre capacity, up to US$15bn. The suspension of Anthropic access cited as proof that alliance membership is no substitute for leverage built on something tangible. Your view: agree, and add that leverage doesn't have to be gigawatts — the smallest sovereign unit is a machine an organisation owns outright.

Pacific data sovereignty

The Pacific Data Sovereignty Committee's July 2025 report: "data sovereignty is our cultural imperative". Concerns include foreign corporate exploitation of cultural data, jurisdictional gaps in cross-border regulation, algorithmic bias reflecting dominant rather than Indigenous worldviews, sacred knowledge that should stay offline entirely, and data centre energy demand in climate-vulnerable states. Your view: the architecture answers most of it and the Constitution answers the rest — but be genuinely careful not to claim it answers the sacred-knowledge question, because that's theirs to answer, not yours.

Updated 8 September 2026. The Lab's own Intel put three Pacific practitioners on the record a week out: Joleen Ngoriakl, Cherie Lagakali and Suetena Faatuuala Loia. Their cards are in People, under The Pacific argument. Read them before you talk about the Pacific to anyone. The short version: they are describing a governance and capacity problem, not a procurement one, and the fastest way to lose the room is to answer it with a product.

Which governance model wins in the Pacific

ASPI's framing: US deregulation for advantage, China's targeted specialised models, the EU's rights-based Act. Australia signed the Paris AI Action Summit statement; the US and UK did not. Pacific states have a late-mover advantage to selectively adopt best practice. Useful to know: this is why Konrad Adenauer Stiftung being a gold partner is more strategic than it first looks.

Aid is contracting

The Lab's own analysis: up to 25% of global ODA potentially lost by 2027, 43% of Pacific states and 18% of Southeast Asian states fragile. Australia's ODA is $5.209bn for 2026-27, with the Pacific at 42% and Southeast Asia at 27%. Your view: this is why fixed-cost owned compute beats per-token cloud billing, and it's the argument that makes Selma a budget answer rather than a budget request.

Regional AI governance, just endorsed

PIF foreign ministers endorsed Pacific Digital and AI Technology Principles in August 2026, going to Leaders in Palau, with a regional AI Governance Framework to be tested and adapted for 2027. Ministers also welcomed that all PIF members are now connected to undersea cable for the first time. Useful: the connectivity milestone is real and worth acknowledging generously — then note that a cable to a capital is not a connection to a clinic.

It has now happened. Pacific leaders endorsed the Principles in Palau in early September 2026, days before this event. Change your tense. Saying "being written" now reads as not having kept up. Saying "just endorsed in Palau" reads as someone who follows the region rather than the sector.

Australia's own AI settings

An Office of AI inside PM&C from July 2026, and a National AI Plan that commentary calls ambitious but light on detail; ATSE called it "a starting point for sovereign capability" requiring decisive action. DFAT itself says only that it is "exploring how our development partnerships can best respond to a rapidly evolving AI context". Read that last one carefully: DFAT has no settled AI-for-development policy yet. This event is part of forming it, which is unusually early access to an agenda.

The energy question

Ngoriakl calls AI the most energy-hungry technology ever built, and she is arguing from climate-vulnerable states. Fung's Lowy piece points the same way from the other end, with Anthropic seeking 1.4 gigawatts of Australian capacity. Expect this at the stand, probably from someone who assumes you have no answer. Your view: you have the strongest answer in the building and it needs no numbers to land — no data centre, no cooling towers, no water, one machine's worth of power in a room that already has power. Give it flatly and without triumph. The people raising it are not scoring points, they are describing their own coastline.

Whose infrastructure is it, actually

The seductive version of our own story is that Selma is the AI infrastructure the Pacific has been told it can't afford to build. Half of that is true and the half that isn't will be found in about four seconds by anyone technical. What holds: the data centre requirement genuinely disappears, the data stays in country, and it works without a reliable link to a cloud region. What doesn't: the product is Australian, the model underneath was built offshore by someone else, clients lease with exclusive access rather than owning outright, and none of it supplies capacity, institutions or governance. Your view: it removes one very real barrier and doesn't touch several others, and saying so unprompted is worth more here than any claim you could make instead.

After

Capture before you leave the car park

Per conversation, four things and nothing more: who, the one thing they said that you didn't know, what they need, and who owes whom the next move. Anything longer won't get written.

Within 48 hours: Chemonics and DT Global get a specific proposal, not a nice-to-meet-you. Bridi Rice and Geordie Fung get a thank you that references something they said. Everyone else gets a single line and a link.

And feed it back here. What actually happened on the day is what makes the next one of these sharper.

Selma · AI that answers only to you

Demo scripts

Before the day

Restart the container at bump-in, ask one throwaway question.

Sign in as Kara.

Attachments: set the chip to "Using entire document" before sending.

Files on the unit's desktop in demo-inputs.

0

Front Desk

Everyone in the organisation opens here. It knows what a person at the front desk knows.

  1. "What does our policy say about a worker whose screening clearance has expired?"
  2. "Which form do I use to refer someone to the family safety team?"
  3. "Who in the organisation can I talk to about working with interpreters?"
  4. "Where on the shared drive do I find the intake assessment form?"
  5. "What's our vision?"

Faster paperwork starts with not having to ask a colleague.

0b

The new starter

Front Desk · voice

Monday morning, nobody free to sit with them.

  1. "Hi, I'm starting on Monday as a settlement caseworker. What do I need to know?"
  2. "Yes, go on."
  3. "What happens if my screening check isn't back by Monday?"
  4. "What courses do I have to do in the first week?"

The first hour of a new job, without waiting for someone to be free.

1

The audit

Quality and Safeguards

The Commission's renewal audit landed on 1 September: 26 evidence items, due 22 September. The coordinator has three weeks and a day job.

Attach acqsc-renewal-audit-evidence-request-2026.txt, set "entire document".

  1. "This is the Commission's renewal audit evidence request, RA-2026-0417. Work through its 26 numbered items in order. For each item, name the policy, plan, register or minute that answers it, quote or state the evidence, and mark it available, partly available or not available."
  2. "Give me the not-available rows as an email to the leadership team, one line each with the owner you named."

Three weeks of evidence-gathering became an afternoon of checking.

2

The home visit

Settlement Practice

A caseworker visited Safia in Fairfield on Friday. Ten-section intake form, six-part referral, a letter that has to go out in Dari.

Attach home-visit-SAFIA-SYNTHETIC.wav (Whisper transcribes it on the unit) or the notes.

  1. "These are my notes from Friday's home visit. Complete the intake assessment, Form SP-01, and tell me what I didn't establish."
  2. "She raised a safety concern. Draft the referral to the family safety team."
  3. "Write the letter confirming Thursday's appointment, plain English, then the same in Dari for a bilingual worker to check."

Fifteen hours of interviewing is the work. The write-up is what Selma gives back.

3

The backlog

Family Safety

912 reports since July. Five business days to review each. A practitioner off sick; 38 pending.

  1. "Triage the pending family safety reports under our written rule. What is past due, and what needs to be reviewed today?"
  2. "Which of those have a child present or police attendance recorded?"

It applied our own written rule to recorded facts and judged nobody.

4

The funder report

Leadership and Board

Six-monthly report to the settlement funder, due 31 July: a ten-row KPI table and six narrative sections.

Attach settlement-programme-six-monthly-report-template.txt, set "entire document".

  1. "Fill the funder's six-monthly report for January to June 2026 from what we hold: the KPI table with a source for every figure, then the narrative sections to their word limits."
  2. Reviewer"Check this draft against the template's requirements, section by section: met, not met, unclear."

The report the funder wanted, from records the funder may inspect.

5

The CEO

Leadership and Board · voice

A CEO with a microphone, asking what a CEO asks.

  1. "How many outcomes did we record last year, and how many were achieved?"
  2. "Break that down by programme."
  3. "Which language communities did we serve most, and how does age spread across them?"
  4. "What did the interpreter register show about bookings we couldn't fill, and why?"
  5. "What was our income last year and how concentrated is our grant funding?"
  6. "What are the two biggest risks on the register and what did the Board decide?"
  7. "What can't these registers tell me?"

Every report was dropped in once. The CEO can ask anything the registers can answer.

6

Writer

if a comms person is there

One post, one figure, our voice.

  1. "Write a LinkedIn post for our funders about last year's outcomes, following our social media guidelines, with one figure from the register."

Nothing left the building to write it.

Reserve

Skill Creator

  1. "Help me create a new Skill that drafts interpreter booking confirmations for clients in their own language."

It designs the Skill; the named officer decides.

Selma · AI that answers only to you

Listen

The field guide as a conversation, for the drive down or the night before. Made from the same source material as these tabs, so nothing here contradicts the page. Position is remembered per phone.

Offline. The page works with no signal; the audio doesn't, it streams. If you want an episode in the car or in the venue, tap Download on good wifi and it saves to your phone's Files.

Selma · AI that answers only to you